evian 200 Years Young
To celebrate evian’s 200-year milestone and its long-standing partnership with Wimbledon, the brand created a limited-edition collection of bottle bags in collaboration with three UK artists. Looking to bring its “200 Years Young” platform to life, evian partnered with Hypemaker to develop the creative strategy and produce the campaign assets across digital and out-of-home channels.
What We Delivered
Cultural Strategy
07/26
Creative Direction
07/26
Content Production
07/26
Creative Strategy
We were brought in to help define the creative strategy and establish the visual direction for the campaign. A key challenge was ensuring Wimbledon was embedded throughout the creative, moving beyond simply referencing the tournament and instead capturing the heritage, elegance and summer culture associated with the event.
Working closely with evian, we developed the creative framework for showcasing the three artist-designed bottle bags, ensuring each creator’s unique perspective was celebrated while maintaining a cohesive campaign narrative. We explored how the worlds of art, tennis and fashion could intersect, positioning the bottle bags as more than a branded accessory, but as culturally relevant collectibles.
The final creative direction balanced evian’s playful and youthful identity with the prestige of Wimbledon, creating a campaign that felt authentic to both worlds.
Content Production
Following the development of the creative strategy, we led the production process to bring the campaign to life. Working with the wider creative team, we executed a dedicated shoot capturing stills and video assets designed for use across evian’s digital channels and out-of-home placements.
From pre-production through to final delivery, we managed the production workflow, ensuring the creative vision translated seamlessly into a premium suite of campaign assets. The final content showcased the bottle bags within a Wimbledon-inspired world, reinforcing evian’s ability to connect heritage, creativity and contemporary culture.
