House of Hot Takes
ChatGPT partnered with Hypebeast to create House of Hot Takes, a watch party experience designed around the England vs. Ghana World Cup fixture. Rather than creating a traditional match screening, we developed an interactive cultural moment that brought together football, creativity and conversation.
What We Delivered
Creative Development
06/26
Brand & Identity
06/26
Event & Content Production
Media Amplification
06/26
06/26
Creative Development
Working alongside ChatGPT, we developed the creative concept and event strategy behind House of Hot Takes. The idea was built around one of football's biggest cultural behaviours: everyone has an opinion. From player performances and fashion to football trends and off-pitch debates, the event was designed to turn everyday fan conversations into an engaging live experience.
We created a debate-led format where cultural commentators, broadcasters and creators could present their most controversial football opinions, using ChatGPT as a tool to help research, develop and visualise their arguments. This allowed the event to demonstrate the creative possibilities of AI while remaining rooted in authentic football culture.
Alongside the headline debate, we developed a series of interactive moments designed to encourage audience participation and create shareable experiences throughout the evening.
Brand & Identity
To bring House of Hot Takes to life, we developed a distinct visual identity that captured the energy of football debate and fan culture. The branding leaned into the idea of bold opinions, contrasting viewpoints and the passionate discussions that happen around the game.
From event graphics and environmental touchpoints through to digital assets, we ensured every element reinforced the personality of the concept while aligning with ChatGPT's brand guidelines. The identity helped transform the event from a simple viewing experience into a recognisable cultural property.
Event & Content Production
Following the development of the concept and identity, we managed the end-to-end production and delivery of the event. This included venue planning, production management, creative execution and coordination across internal teams, talent and external partners.
The event featured a live debate hosted by DJ Shaq, with contributions from Felicia Pennant, Oré Olukoga, Shay Gunner and Enoch Freeman, alongside interactive experiences including a ChatGPT Images-powered photobooth that transformed attendee portraits into retro football visuals. Guests then settled in for the England vs. Ghana match screening, supported by food, drinks and further brand activations throughout the evening.
Beyond the live experience, we captured the event through photography and video content, creating assets that extended the impact of the activation across Hypebeast's editorial and social channels.
